My research interest lies in proposing and/or adopting novel tools, methods, systems and technologies to enable personalised product design innovation. How to effectively identify individual customer needs, decrease product development time span, reduce cost, and enhance user-experience in the context are critical to the success of end products. In order to achieve these goals, my previous work mainly focuses on the following FOUR aspects:

      - Data-driven design innovation

      - User-experience modelling

      - Mass customisation and personalisation

      - Intelligent decision making